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April 2026 — Cross-border financial services in Diqing Prefecture accelerate highland agricultural exports. Shangri-La Guheng Agricultural Development Co., Ltd. saw 40% year-on-year growth in export orders for its mushroom sauces and wild mushroom biscuits, becoming a key driver of high-quality development for Diqing’s wild mushroom industry. Shangri-La is globally renowned as the “Hometown of Matsutake,” accounting for 65% of Yunnan’s wild mushroom output with irreplicable ecological advantages. Founded in 2014, Guheng Agricultural focuses on the full wild mushroom value chain: from sustainable harvesting certifications (holding national permits for protected wild plant collection), to modern deep processing, and global brand building—creating an integrated system of direct origin sourcing, innovative R&D, quality control, and global sales. Flagship products Wild Mushroom Biscuits and Mushroom Sauces align with health consumption trends, emphasizing natural, nutritious, convenient benefits. They preserve original wild mushroom flavors while solving traditional consumption barriers, making premium mountain treasures everyday essentials. Currently, products are available in premium supermarkets, convenience stores, and e-commerce platforms across China’s first-tier cities, covering Europe, North America, and Southeast Asia internationally, with long-term partnerships with global food brands and luxury hotels. Going forward, Guheng Agricultural will continue leveraging Shangri-La’s ecological resources, increasing R&D investment, expanding processed mushroom categories, and optimizing global distribution—helping Yunnan’s wild mushroom industry shift from resource advantages to brand advantages, and driving rural revitalization and highland agricultural development.

August 2025 — Shangri-La Guheng Agricultural Development Co., Ltd. (Pure Fields) was invited to the Sino-French Chamber of Commerce International Gastronomy Exchange. Its Boletus Sauce and Black Truffle Sauce series debuted at high-end culinary events in Paris and Bangkok, winning high praise from Michelin chefs and international food critics. A leader in Yunnan wild mushroom processing, Guheng Agricultural adheres to export-grade raw material standards: sourcing fresh seasonal boletus and black truffles directly from Shangri-La’s core regions, hand-selecting and slow-simmering at low temperature without artificial flavors or preservatives, preserving natural umami and nutrition. The rich, savory sauces are perfect for spreading, pasta, side dishes, or as a flavor base for fine dining—ideal for homes, hotels, and Western restaurants. In recent years, Pure Fields products have served as official gifts for COP15 and featured Yunnan products at the South China Expo, exporting to European countries including France, Germany, and Spain, and entering multiple Michelin-recommended restaurants and premium supermarkets. With origin advantages, strict quality control, and innovative R&D, Guheng Agricultural continues bringing “Shangri-La Flavor” from mountains to the world, becoming a key representative of Yunnan highland agriculture globally.

March 30, 2026 — At the 114th China National Food & Drinks Fair, the 2026 Ideas Innovative Product Competition announced its winners. Pure Fields (Shangri-La Guheng Agricultural Development Co., Ltd.) won the Gold Award for its Wild Mushroom Biscuits, standing out among thousands of entries nationwide. With years of expertise in Yunnan wild mushroom industrialization, Pure Fields sources export-grade matsutake and boletus from Shangri-La’s high-altitude (over 3,000m) ecological regions. Adhering to the mission “Bringing mountain treasures to everyday tables,” the brand breaks seasonal and geographical limits of wild mushrooms. The award-winning biscuits concentrate 3.5g fresh matsutake essence per piece, adopting a zero-additive formula that combines natural umami with crispy texture—retaining nutrition while fitting meals, tea breaks, and outdoor scenarios. Founded in 2014, Guheng Agricultural focuses on two core lines: mushroom sauces (boletus, truffle) and wild mushroom biscuits. Its products hold export certifications, selling well in Europe and expanding into Southeast Asia. Going forward, the company will keep driving “Yunnan Brands Going Global” through innovation, sharing Shangri-La’s wild mushroom flavors worldwide.