April 2026 — Cross-border financial services in Diqing Prefecture accelerate highland agricultural exports. Shangri-La Guheng Agricultural Development Co., Ltd. saw 40% year-on-year growth in export orders for its mushroom sauces and wild mushroom biscuits, becoming a key driver of high-quality development for Diqing’s wild mushroom industry.
Shangri-La is globally renowned as the “Hometown of Matsutake,” accounting for 65% of Yunnan’s wild mushroom output with irreplicable ecological advantages. Founded in 2014, Guheng Agricultural focuses on the full wild mushroom value chain: from sustainable harvesting certifications (holding national permits for protected wild plant collection), to modern deep processing, and global brand building—creating an integrated system of direct origin sourcing, innovative R&D, quality control, and global sales.
Flagship products Wild Mushroom Biscuits and Mushroom Sauces align with health consumption trends, emphasizing natural, nutritious, convenient benefits. They preserve original wild mushroom flavors while solving traditional consumption barriers, making premium mountain treasures everyday essentials. Currently, products are available in premium supermarkets, convenience stores, and e-commerce platforms across China’s first-tier cities, covering Europe, North America, and Southeast Asia internationally, with long-term partnerships with global food brands and luxury hotels.
Going forward, Guheng Agricultural will continue leveraging Shangri-La’s ecological resources, increasing R&D investment, expanding processed mushroom categories, and optimizing global distribution—helping Yunnan’s wild mushroom industry shift from resource advantages to brand advantages, and driving rural revitalization and highland agricultural development.